Doritos W and Y Shaqada Koowaad: Xirmada Cuntada oo uu sameeyey PepsiCo Design and Innovation

Naqshadda Doritos W and Y Shaqada Koowaad: Xirmada Cuntada oo uu sameeyey PepsiCo Design and Innovation waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Tiro Xaddidan iyo Naqshadeyn Gaar ah ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirTiro Xaddidan· 2023

Doritos W and Y Shaqada Koowaad: Xirmada Cuntada

PepsiCo Design and Innovation uu sameeyay

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Tiro Xaddidan

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #149719

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Doritos W and Y Shaqada Koowaad: Xirmada Cuntada

Qoraalka Buugga: Doritos W iyo Y waa naqshad xirmo cunto oo tirada ku xaddidan oo loo sameeyay si loo xuso xilligii ugu dambeeyay ee wadahawlgalka labada fannaanoo reggaeton ah ee Wisin iyo Yandel. Xirmadu waxay qayb ka tahay nidaam aragti guud oo si ku xaddidan waqti loo bixiyay. Dhabaraha waxa uu qaadaa midabada casaanka, caddaanka iyo buluuga ee calanka Puerto Rico. Sawir madow iyo caddaan ah oo qaab-dhismeed leh oo labada fannaan ah ayaa lagu dhex dhigay bartamaha, dhinaca qoraalka ku dhawaaqaya safarka adduunka ee "La Ultima Mision". Sumadda Doritos ee leh qaab geesaha ah ayaa si cad looga muujiyay hore xirmada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Doritos W and Y Shaqada Koowaad: Xirmada Cuntada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Doritos W and Y Shaqada Koowaad: Xirmada Cuntada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Doritos W and Y Shaqada Koowaad: Xirmada Cuntada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Dhiirrigelinta: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Akhri War-saxaafadeedka

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