Lay's x Stranger Things Shaqada Ugu Weyn: Xirmada Cuntada oo uu sameeyey PepsiCo Design and Innovation

Naqshadda Lay's x Stranger Things Shaqada Ugu Weyn: Xirmada Cuntada oo uu sameeyey PepsiCo Design and Innovation waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Tiro Xaddidan iyo Naqshadeyn Gaar ah ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasTiro Xaddidan· 2023

Lay's x Stranger Things Shaqada Ugu Weyn: Xirmada Cuntada

PepsiCo Design and Innovation uu sameeyay

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Tiro Xaddidan

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #149733

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Lay's x Stranger Things Shaqada Ugu Weyn: Xirmada Cuntada

Qoraalka Buugga: Lay's x Stranger Things waa naqshad xirmo cunto oo nooc gaar ah (limited edition) loo sameeyay alaabta chips-ka baradhada ah. Xirmadu waxay isticmaashaa asal madow, iyada oo wareegyo gaduudan oo isku dhex jira ay ka soo baxaan sumadda Lay's, halkii ay ka ahaan lahayd midabkeeda caadiga ah ee huruud dhalaalaya. Waxaa la muujiyay bahal ka mid ah taxanaha telefishinka isaga oo afka kala qaaday, gacmo cammuurro ah ayaa u muuqda inay xajinayaan xirmada. Sumadda Stranger Things waxaa lagu dhejiyay meel hoose iyada oo rogan, taas oo la jaanqaadaysa fikradda barnaamijka. Basbaas ololaya iyo chip ayaa muujinaya dhadhanka Flamin' Hot. Xirmadan waxaa lagu iibiyay dukaamo la doortay oo ku yaal Thailand.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Lay's x Stranger Things Shaqada Ugu Weyn: Xirmada Cuntada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lay's x Stranger Things Shaqada Ugu Weyn: Xirmada Cuntada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lay's x Stranger Things Shaqada Ugu Weyn: Xirmada Cuntada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Dhiirrigelinta: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Akhri War-saxaafadeedka

Maalgeliye