Pepsi Black x Digital Shanghai FW Shaqada Koowaad: Baakidhka Cabitaannada oo uu sameeyey PepsiCo Design and Innovation

Naqshadda Pepsi Black x Digital Shanghai FW Shaqada Koowaad: Baakidhka Cabitaannada oo uu sameeyey PepsiCo Design and Innovation waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Tiro Xaddidan iyo Naqshadeyn Gaar ah ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirTiro Xaddidan· 2023

Pepsi Black x Digital Shanghai FW Shaqada Koowaad: Baakidhka Cabitaannada

PepsiCo Design and Innovation uu sameeyay

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Tiro Xaddidan

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #149741

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Pepsi Black x Digital Shanghai FW Shaqada Koowaad: Baakidhka Cabitaannada

Qoraalka Buugga: Pepsi Black x Digital Shanghai FW waa baakidh cabitaan oo tiro xaddidan ah oo loo sameeyay Todobaadka Moodada ee Shanghai. Baakidhku wuxuu ka tarjumayaa mowduuca dhacdada ee Abuur Dabeecad Cusub. Giraan midab-badan ayaa ku wareegsan sumadda Pepsi, sawirkuna wuxuu ku kala baxsan yahay hal jiho si uu u muujiyo kordhinta waqtiga iyo booska. Xarumo midab ah oo la kala jajabiyay oo leh midabyada casaanka iyo cagaaraanka ayaa lagu dul dhigay asal madow, taasoo siisa muuqaal xoog leh oo lakab-badan. Isku-dhufashada sawirrada la kala bixiyay waxay abuurtaa saameyn dijital ah oo "glitch" ah, taasoo muujineysa isku-darka dunida farsamaysan (virtual) iyo dunida dhabta ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Pepsi Black x Digital Shanghai FW Shaqada Koowaad: Baakidhka Cabitaannada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Pepsi Black x Digital Shanghai FW Shaqada Koowaad: Baakidhka Cabitaannada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Pepsi Black x Digital Shanghai FW Shaqada Koowaad: Baakidhka Cabitaannada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Caqabadda Naqshadda: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Dhiirrigelinta: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Akhri War-saxaafadeedka

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