Odea App-Ka Maaliyadda Guud oo uu sameeyey Odeabank A.S

Naqshadda Odea App-Ka Maaliyadda Guud oo uu sameeyey Odeabank A.S waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Tiknoolajiyada Moobiilka, Abikaasyoonada iyo Softweyrka ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasMoobiil· 2023

Odea App-Ka Maaliyadda Guud

Odeabank A.S uu sameeyay

Macmiilka: Odea Bank A.S

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Moobiil

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #150019

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Odea App-Ka Maaliyadda Guud

Odea waa super-app ka shaqayn doona sidii qalab maaliyadeed oo dhamaystiran macaamiisha Odeabank. Waa xal maalgashi oo dhamaystiran suuqa Turkiga. Aragtida shirkadu waa in ay noqoto "phygital" bangiga Turkiga. Naqshadaynta Odea& #039; waxay u ogolaataa macaamiisha inay arkaan dhammaan badeecooyinka maaliyadeed iyo isu-dheellitirka jaleecada, taasoo siinaysa isticmaalaha dareen caddayn ah iyo si sahlan u helista macluumaadka lagama maarmaanka ah. Odea waxay bixisaa hab badheedh ah oo ku saabsan badeecadaha maaliyadeed ee taageera kobaca ganacsiga iyo kicinta qaadashada kanaalka dhijitaalka ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Odea App-Ka Maaliyadda Guud waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Odea App-Ka Maaliyadda Guud waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Odea App-Ka Maaliyadda Guud si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Cabbirka & Qaabaynta: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Summado: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Tiknoloojiyada Soo Saarka: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Caqabadda Naqshadda: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Cilmi-baadhis: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Dhiirrigelinta: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Muddada Mashruuca: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Socodka Hawlgalka: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Shatiyada: Copyrights belong to Odeabank A.S, 2023
Xubnaha Kooxda: Odeabank CX Design Team
Amaanta Sawirrada: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023