Nu Us Shaqada Koowaad: Xirmada Kabsulada Dheeraadka ah by Salvita Bingelyte

Nu Us Shaqada Koowaad: Xirmada Kabsulada Dheeraadka ah by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2023

Nu Us Shaqada Koowaad: Xirmada Kabsulada Dheeraadka ah

by Salvita Bingelyte

Client: Salvita Design

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Nu Us Shaqada Koowaad: Xirmada Kabsulada Dheeraadka ah

Qoraalka Buugga: Nu Us waa xirmo loogu talagalay dheeraadka difaaca jirka (immunity supplement) oo la qaato laba jeer maalintii. Xirmadu waxay ka kooban tahay laba dhalo: dhalo cad oo loogu talagalay kabsulada subaxda iyo dhalo madow oo loogu talagalay kabsulada habeenkii. Iskudhufka midabka madow iyo cad wuxuu fududeeyaa in la kala saaro labada qiyaasood. Astaamaha qorraxda iyo dayaxa oo midab jaale ah ayaa lagu calaamadeeyaa dhalo kasta. Labada calaamadood waxay isku dhex milmaan hal shaklo marka dhalooyinka la geliyo dhinac walba, taasoo muujinaysa in labada kabsul la qaato isku mar. Lambaradku waxay yihiin kuwo daabacad shaashad ah (screen printed) waxaana loo isticmaalay far fudud oo xaraf weyn ah (uppercase).

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Nu Us Shaqada Koowaad: Xirmada Kabsulada Dheeraadka ah waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Nu Us Shaqada Koowaad: Xirmada Kabsulada Dheeraadka ah waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Nu Us Shaqada Koowaad: Xirmada Kabsulada Dheeraadka ah waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)