Naxaas Garaafig · 2023
Sparrow Branding Aqoonsiga Shirkadeed
- Abaalmarinta Naxaasta ah ee A' Design Award 2023 in Garaafig
- CLIENT: Hiroshi Kurisaki Design
- Estimated Number of Design Views: 10,736
- Verification code 919F58E8D7 · Verify this award
Colors
About Sparrow Branding Aqoonsiga Shirkadeed
Sparrow Branding waa aqoonsi shirkadeed oo loo abuuray shirkad soo saarista xayaysiiska ku saleysan Tokyo oo la aasaasay sanadkii 2020. Aqoonsigu wuxuu ka kooban yahay astaanta (logo-ga), sawirrada ugu waaweyn iyo qalab-qorista (stationery). Shimbir yar oo la yiraahdo sparrow, oo ah asalka magaca shirkadda, ayaa lagu muujiyaa geed kaynood ah oo ah geedka calaamadda. Fikradda waxay ka timid sheeko ku saabsan geed kaynood ah oo shimbirta sparrow ka ilaaliya wax kasta oo waxyeello ah. Laamo dhab ah oo kaynood ah, oo ay habeeyeen farshaxan ubax-abuur, iyo muuqaal dhab ah oo shimbir sparrow ah ayaa la sawiray halkii lagu isticmaali lahaa sawirro kombiyuutar lagu sameeyay. Muuqaalka guud wuxuu leeyahay dhinac adag oo aad u dhab ah halkii uu ka ahaan lahaa mid qurux badan oo jilicsan.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Sparrow Branding Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Sparrow Branding Aqoonsiga Shirkadeed waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Sparrow Branding Aqoonsiga Shirkadeed si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
