Lacag Xirmooyin · 2023
Red Gladiolus Sanduuqa Hadiyadda Lawska
by Guangzhou Miguo Food Co.,Ltd
- Abaalmarinta Lacagta ah ee A' Design Award 2023 in Xirmooyin
- CLIENT: Guangzhou Miguo FoodCo.,Ltd
- Estimated Number of Design Views: 22,132
- Verification code 31F9C6A31F · Verify this award
Colors
About Red Gladiolus Sanduuqa Hadiyadda Lawska
Red Gladiolus waa sanduuq hadiyadeed loo naqshadeeyay lawska la baakadeeyay. Sanduuqu wuxuu leeyahay qaab saddex-xagle ah oo taagan oo laga dhaxlay midhaha geedka snoobarka, taasoo abuureysa xiriir muuqaal ah oo la leh calaamadda astaanta ganacsiga iyo fikradda ganacsiga ee ah in si xoog leh oo toos ah loo koro. Casaan iyo dahab-rose ayaa ka kooban midabada, kuwaas oo lagu dabaqay warqad dusheedu u eg tahay maryo velvet ah, iyadoo faahfaahinta dahab-rose lagu daray habka daabacaadda kulul (hot stamping). Suun laga sameeyay haragga wanka ayaa la dhigay dhinac kasta waxaana loo isticmaalaa furitaanka sanduuqa. Gudaha, lawska ku jira dhalooyin ayaa lala soo bandhigay qalab lawska lagu furo iyo buug-tilmaameed. Sanduuqu wuxuu cabbirkiisu yahay 410 x 410 x 150 milimitir.
About the Abaalmarinta Lacagta ah ee A' Design Award
Red Gladiolus Sanduuqa Hadiyadda Lawska waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Red Gladiolus Sanduuqa Hadiyadda Lawska waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Red Gladiolus Sanduuqa Hadiyadda Lawska waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Dimensions & Packaging
- 410*410*150mm
- Tags
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
- Production Technology
- Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles - Design Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Project Duration
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Operation Flow
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
