Japanese Sake Naqshadeynta Baakadaha by Shinji Yaoita

Japanese Sake Naqshadeynta Baakadaha by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2023

Japanese Sake Naqshadeynta Baakadaha

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Naqshadeynta Baakadaha

Tani waa naqshad gaar ah oo loo sameeyay in lagu xuso sannad-guurada 180aad ee Hasegawa Sake Brewery. 180 sano oo dhadhan dhaqameed iyo xirfado ayaa laga soo gudbay jiilasha, giraanta geedka ayaa loo adeegsaday muuqaalka ugu weyn ee lagu muujinayo taariikhda iyo mustaqbalka. Midabada santuuqa sare oo dhan waxaa dhiirigeliyay rinjiyeynta khad si ay u muujiyaan dhaqanka iyo raaxada. Astaanta xuska waxa lagu daabacaa dahab si ay ugu dhigmaan qolofta qoyska warshadda. Dhalada gudaha ku jirta waa sawir madow oo isbarbar dhigaya. Qallafsanaanta dhaladu waxay muujinaysaa miisaanka dhaqanka iyo farsamada.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Japanese Sake Naqshadeynta Baakadaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Japanese Sake Naqshadeynta Baakadaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Japanese Sake Naqshadeynta Baakadaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.