Lacag Filim · 2023
Nunn Bush Animation Alaabta 3D
- Abaalmarinta Lacagta ah ee A' Design Award 2023 in Filim
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 64,362
- Verification code 09AE9D5E1A · Verify this award
Colors
About Nunn Bush Animation Alaabta 3D
Mashruuca waxaa loo sameeyay si uu u muujiyo dhammaan sifooyinka alaabta si xiiso leh iyada oo la wargelinayo laakiin aan laga xanaaqin. Ujeedada ayaa ahayd in la muujiyo dhismaha kabaha. Waxyigu wuxuu ku yimid cilmi-baaris ku saabsan walxaha matali kara badeecada, sida dabeecadda leh dhammaan midabada iyo dareenka. Kabaha waxaa loo qaabeeyey iyadoo la adeegsanayo sawirro tixraac ahaan iyo farsamooyinka qaabaynta 3D ee adag. Qaabaynta, naqshadeeyayaasha waxay isticmaaleen software-ka C4D. Dhammaan naqshadaha waxaa lagu sameeyay iyadoo la adeegsanayo maqaar maqaarka ah iyo qaar ka mid ah burushyada Photoshop. Vray waxa loo isticmaalay samaynta iyo Houdini ee jilitaanka.
About the Abaalmarinta Lacagta ah ee A' Design Award
Nunn Bush Animation Alaabta 3D waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Nunn Bush Animation Alaabta 3D waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Nunn Bush Animation Alaabta 3D waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
