Gatorade Fuel Rover Gaadhiga Kaydinta Dhalooyinka by PepsiCo Design and Innovation

Gatorade Fuel Rover Gaadhiga Kaydinta Dhalooyinka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

NaxaasXayeysiin· 2023

Gatorade Fuel Rover Gaadhiga Kaydinta Dhalooyinka

by PepsiCo Design and Innovation

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xayeysiin Category

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The Design

About Gatorade Fuel Rover Gaadhiga Kaydinta Dhalooyinka

Fuel Rover ee Gatorade waa nidaam socda oo lagu kaydiyo dhalooyinka loogu talagalay shaqaalaha kooxaha ciyaaraha. Fuel Rover-ku wuxuu kaydiyaa oo wuxuu ku wareejiyaa tiro badan oo dhalooyinka ciyaartoyda goobta ciyaaraha oo dhan. Sanduuq kaydin ah oo ku yaal saldhigga ayaa qaadi kara sanduuq dheeraad ah oo dhalooyin ah, baraf, alaabo kale, ama qashin la ururiyay. Bogga adeegga ee dhabarka ku yaal wuxuu qaadaa saddex boorso oo kaydin ah oo si adag loogu xidho, kuwaas oo loo isticmaalo tababarka ama alaabta khabiirka cuntada. Naqshaddan ayaa shaqaalaha ka xoraysa inay alaabta jidhkooda ku sido, waxayna fududaynaysaa dhaqdhaqaaqa dhinaca goobta ciyaaraha. Fuel Rover wuxuu horumarinayaa naqshad hore oo kaydinta dhalooyinka ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Gatorade Fuel Rover Gaadhiga Kaydinta Dhalooyinka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Gatorade Fuel Rover Gaadhiga Kaydinta Dhalooyinka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Gatorade Fuel Rover Gaadhiga Kaydinta Dhalooyinka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release