Naqshadda Dragonpass Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Mtc Brand Consultancy waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2023 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2023

Dragonpass Aqoonsiga Astaanta Ganacsiga

Mtc Brand Consultancy uu sameeyay

Macmiilka: DragonPassCompanyLimited

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

50,704

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #150900

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Dragonpass Aqoonsiga Astaanta Ganacsiga

Dragonpass waa aqoonsi astaan oo loo naqshadeeyay shirkad bixisa adeegyada faa'iidooyinka xubinnimada iyo safarka. Calaamadda cusub waxay isku daraysaa raadka ul sixir ah iyo xarafka bilowga ah ee D, iyadoo samaynaysa calaamad firfircoon oo dhaafta dhinacyo kala duwan. Midabka casaanka ah ee asalka ah waxaa lagu ballaariyay midab guduud (purple) iyo midabyo kale oo dheeraad ah si aqoonsiga loo siiyo dabeecad moodada la socota. Sawirrada caawinta ah ayaa ku daraya dabacsanaan isticmaallada kala duwan. Nidaamka muuqaalka ah ee la fududeeyay wuxuu beddelayaa sumad gabowday, wuxuuna taageerayaa muuqaal astaan oo caalami ah oo ka sii ballaaran.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Dragonpass Aqoonsiga Astaanta Ganacsiga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Dragonpass Aqoonsiga Astaanta Ganacsiga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Dragonpass Aqoonsiga Astaanta Ganacsiga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Summado: VI reshape, travel, magician, color activation, interactivity
Tiknoloojiyada Soo Saarka: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Caqabadda Naqshadda: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Cilmi-baadhis: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Dhiirrigelinta: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Muddada Mashruuca: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Socodka Hawlgalka: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.