Oat Milk Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka by Wallrus Design Studio

Oat Milk Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2023

Oat Milk Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka

by Wallrus Design Studio

Client: Wallrus Design Studio

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Oat Milk Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka

Qoraalka Buugga: Oat Milk waa naqshad baakidh loogu talagalay cabitaan caano ah oo ka samaysan xubno dhir ah, gaar ahaan hadhuudhka oat. Baakidhku waa sanduuq askitiik ah (aseptic carton) oo dhererkiisu yahay 85 mm, gudubkiisuna yahay 85 mm, dhererkana 230 mm, sawirradana lagu daabacay habka daabacaadda flexographic-ka. Sawirro muujinaya dhalinyaro leh habdhaqamo nolosheed oo kala duwan ayaa ku qoran baakidhka si loo muujiyo in cabitaanku yahay mid cusub oo qaniin nafaqo leh. Caadooyinka caafimaadka maalinlaha ah waxaa lagu muujiyay sawirrada si dabacsan. Naqshaddu waxay ujeedadeedu tahay inay ka muuqato khaanadaha alaabta iyadoo la soo jiidaneyso macaamiisha aan weli aqoon dhadhanka caanaha oat si ay u tijaabiyaan.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Oat Milk Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Oat Milk Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Oat Milk Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio