Inspiration Season Shaqada Ugu Muhiimsan: Bosteer by Chunyang Wang and Qianqian Yao

Inspiration Season Shaqada Ugu Muhiimsan: Bosteer by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2023

Inspiration Season Shaqada Ugu Muhiimsan: Bosteer

by Chunyang Wang and Qianqian Yao

Client: Hangzhou Loft49

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Inspiration Season Shaqada Ugu Muhiimsan: Bosteer

Qoraalka Buugga: Xilliga Waxqabadka waa naqshadda muuqaalka ugu weyn ee foorum naqshadeed oo ka dhacay beerta hal-abuurka magaalada ee Hangzhou. Beertan waxaa laga beddelay warshad hore oo dune kiimikaad ah, waxaana loo doortay xarigga suufka buluuga ah si loogu xidho waagii hore iyo hadda ee dhismayaasha. Bosteerka joogsan wuxuu cabbirkiisu yahay 841 by 594 millimitir, halka bosteerka dhaqdhaqaaqa uu socdo toban ilbiriqsi isagoo qaab tosane ah. Suufka sallaxan ee laga soo laadhay waxaa lagu duubay heerka 4K isagoo la adeegsanayo kaamarad iyo tareeno-siibane, ka dibna waa la tafatiray, midab-beddel lagu sameeyay una habeeyay. Ruxitaanka xarigga wuxuu muujinayaa xilliga waxqabadka ay ku soo dhacdo.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Inspiration Season Shaqada Ugu Muhiimsan: Bosteer waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Inspiration Season Shaqada Ugu Muhiimsan: Bosteer waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Inspiration Season Shaqada Ugu Muhiimsan: Bosteer si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensions & Packaging: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tags: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Production Technology: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Design Challenge: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Research: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiration: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Project Duration: Created in Hangzhou China in August 2022
Operation Flow: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Team Members: Chunyang Wang
Qianqian Yao