Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha by Wallrus Design Studio

Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2023

Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha

by Wallrus Design Studio

Client: Wallrus Design Studio

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha

Qoraalka Buugga: Waggner Coffee waa naqshad baakidh loogu talagalay calaamad qaxwo Jarmal ah. Kiisha waxaa lagu sawiray daaqado alwaax oo Jarmal qadiimi ah, oo loo sawiray qaab khadadeed, iyagoo calaamadda sumcadda lagu dhex dhigay. Calaamaddu waxay muujinaysaa deer (deero) ku fadhiya gurigiisa isagoo qaxwo cabbaya, oo iftiin ka danbeeya, taasoo tixraacaysa dadka habeenkii soo jeeda oo qaxwo cabba. Naqshaddan waxaa lagu daabacay habka daabacaadda rotogravure-ka oo saaran baakidh qaxwo ah oo bir-dahaadhsan, oo qiyaastiisu tahay 100 x 70 x 280 milimitir. Ujeeddadu waa in sumcadda si fudud loogu garto khaanadaha dukaanka ee cidhiidhiga ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Waggner Coffee Shaqada Ugu Muhiimsan: Baakidhka Qaxwaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio