Pavanpet Cuntada Xayawaanka by Mohsen Koofiani

Pavanpet Cuntada Xayawaanka by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Pavanpet Cuntada Xayawaanka

by Mohsen Koofiani

Client: Pavanpet

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Pavanpet Cuntada Xayawaanka

Si caadi ah, maadaama dadku u arkaan xayawaanka guri iyaga oo xubnaha qoyskooda iyo carruurtooda ah, naqshadeynta baakadaha waxay noqotaa mid tusaale-majaajilo ah. Isticmaalka jilaaga wuxuu xoojin karaa xidhiidhka daawadaha una abuuri karaa jawi soo-jiidanaya. Natiijo ahaan, baakadku wuxuu leeyahay xidhiidh muuqaal oo cad oo gaar ah. Wejiyada xayawaanku si xariif ah ayaa loo naqshadeeyey oo dhoola-cadeyntooda iyo farxaddooda ayaa si cad u muuqata, taasoo muujinaysa saamaynta alaabtan iyaga ku yeelatay. Isticmaalka midabada fudud ee aan faahfaahino lahayn wuxuu abuuraa faham wanaagsan oo ku saabsan sawirka iyo ujeeddada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Pavanpet Cuntada Xayawaanka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pavanpet Cuntada Xayawaanka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pavanpet Cuntada Xayawaanka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani