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Luna Shaqada Koowaad: Iskuutar Korontooeed by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna Shaqada Koowaad: Iskuutar Korontooeed by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Iskuutarada Competition Category.


NaxaasIskuutar· 2024

Luna Shaqada Koowaad: Iskuutar Korontooeed

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Iskuutar Category

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The Design

About Luna Shaqada Koowaad: Iskuutar Korontooeed

Qoraalka Buugga: Luna waa iskuutar korontooeed fudud oo loogu talagalay safarrada magaalada iyo tagitaannada gaagaaban. Dibedda waxay xasuusinaysaa mootooyinka laba-shaagga ah ee caanka ku ahaa Yurub bartamihii qarnigii 20aad, iyada oo leh geesaha wareegsan iyo nal madax oo goobaabin ah. Midabka buluugga khafiifka ah iyo tiirar dhalaalaya ayaa isku darsanaya dhadhanka hore iyo kan casriga ah. Magnitada dhulka dhifka ah waxay bixisaa awood xoog leh iyo hufnaan sare oo isbeddelka tamarta ah. Luna waxaa lagu furaa oo lagu bilaabaa furaha dijitaalka ah ee taageera Bluetooth iyo NFC. Nidaamka birleyda cufan ee dabinta ee falcelinta degdegga ah ayaa suurtogelinaya joojin gaaban oo deggan.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Luna Shaqada Koowaad: Iskuutar Korontooeed waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Luna Shaqada Koowaad: Iskuutar Korontooeed waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Luna Shaqada Koowaad: Iskuutar Korontooeed si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging
dimensions, 1765 mm x 753 mm x 1067 mm
Tags
an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology
Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge
In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research
Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration
Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration
The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow
Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members
Bozhe Qu

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