Natura Dried Fruits Midho Engegan by Mohsen Koofiani

Natura Dried Fruits Midho Engegan by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Natura Dried Fruits Midho Engegan

by Mohsen Koofiani

Client: Natura

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Natura Dried Fruits Midho Engegan

Naqshadayntan waxay ka faa'iidaysatay isku-dhafka farshaxan-tiraabka, midaha, iyo xayawaanka, in kasta oo la xusi karo in isbeddelo qurux badan oo farshaxan ah la sameeyey. Sawiradu waxay isku dayeen inay dhisaan xiriir cad oo u dhexeeya xayawaanka, midaha, iyo dhaqanka. Laakiin maadaama mawduuca ugu muhiimsan ee naqshadeyntu yahay ilaalinta hab-nololeedka deegaanka, marka laga soo tago xayawaanka cawska cuna, meelo qaar waxaa loo isticmaalay xayawaanka duurjoogta ah (ugaadhsadayaasha) astaan ahaan xoog. Baakadhan, midabo fudud oo xoog leh ayaa loo isticmaalaa si loo soo jiito fiiro badan, waxaana la isticmaalaa baakad kala bururi kara si loo ilaaliyo deegaanka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Natura Dried Fruits Midho Engegan waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Natura Dried Fruits Midho Engegan waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Natura Dried Fruits Midho Engegan si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, most of the artistic sculptures of the cultural history of the world have been used, although it should be noted that subtle changes have been made to them. In the pictures, a clear connection has been made between creatures, selected fruits, and historical culture. But since the main theme of the packaging idea is to preserve the ecosystem, in addition to vegetarians, wild animals (hunters) have also been used as a symbol of power in some places. According to the main message of the packaging (environmental protection), degradable packaging has been used.
Dimensions & Packaging: Kraft paper tube box packaging
Capacity: 250g
Mouth: 95mm
Depth: 200mm
Tags: Dried Fruit, Fruit, Dried Fruit Packaging, Color, History, Ecosystem, Animals, Food
Production Technology: All the designs are painted and the created designs are formed by studying and ideas are taken from them and there is no copying of the original works. Paintings of high artistic value have been created. Digitally designed images are created with pen and ink drawing techniques and gold lines are used between them.
Design Challenge: In the first stage, the designer intended to engage the viewer's mind with historical cultures and through that show the importance of the earth and the ecosystem of life. Therefore, finding this connection required a lot of study and initial plans, and this was the designer's challenge in conceptualizing and implementing it.
Research: Type of research: studies
Research objectives: Finding the relationship between ecosystem and historical culture
Data collection: The use of statues and historical arts in the design and connection of fruits with animals required a lot of time.
Results: The final result is a different design and the creation of a work of art.
The impact of the research on real-life phenomena: After the finalization of the design and implementation during a private demonstration, it has been found that all the visitors looked at the packaging design with deep thought and talked about it.
Inspiration: In this packaging, the designer has left a special artistic design by using the type of fruit, the left cultures (statues and art paintings), and combining them with animals, as in preserving the left works of art. A lot of effort has been done by our ancestors. Know that animals also play a very important role in our survival in nature.
Project Duration: The project started in February 2022 and finished in December 2022 in Shiraz, Iran
Operation Flow: Fruits have a special place in nature for all living things and the interaction between humans and animals can be seen in these images. Basically, one of the goals of design is to respect the ecosystem, and our consumption and lifestyle can be very important in this matter. Another goal of this project is to establish a relationship between culture and the correct way of using food resources, which is closely related to this ecosystem.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani
Product Manager: Mr. A. Yousefi