Kanpai Shaqada Koowaad: Baakidhka Khamriga Liinta by Hui Tu

Kanpai Shaqada Koowaad: Baakidhka Khamriga Liinta by Hui Tu is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2024

Kanpai Shaqada Koowaad: Baakidhka Khamriga Liinta

by Hui Tu

Client: Hungkung University

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Kanpai Shaqada Koowaad: Baakidhka Khamriga Liinta

Qoraalka Buugga: Kanpai waa naqshad baakidh loogu talagalay khamri liin laga sameeyo Magaalada Taichung, Taiwan. Magaalada Taichung waa aagga ugu weyn ee Taiwan lagu beero liinta, hase ahaatee, khamriga liinta ee maxalliga ah wuu naadir ahaa, sidaas darteed hab cusub oo shaqeynta lacagta ah ayaa loo sameeyay cabitaanka. Magaca Kanpai wuxuu ka dhigan yahay "u dhamaystirka" luuqada Shiinaha waxaana la xiriira dabaaldeg. Sawirrada joomeetriga ah ee midhaha liinta ee tankan iyo ponkan waxay sameeyaan calaamadaha ugu weyn ee baakidhka. Qaabka maqaarka liinta waxaa lagu muujiyaa qeyb dhalaal ah iyo daloolinta. Baakidhku wuxuu le'eg yahay 80 by 80 by 240 millimitir.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Kanpai Shaqada Koowaad: Baakidhka Khamriga Liinta waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Kanpai Shaqada Koowaad: Baakidhka Khamriga Liinta waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Kanpai Shaqada Koowaad: Baakidhka Khamriga Liinta waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022