Hernuta Day Baakadaha Miraha Qallalan by Mohsen Koofiani

Hernuta Day Baakadaha Miraha Qallalan by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Hernuta Day Baakadaha Miraha Qallalan

by Mohsen Koofiani

Client: Hernuta Day

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Hernuta Day Baakadaha Miraha Qallalan

Baakadaha la qaabeeyay, dabeecadda Mr. Hernuta waa mid ka mid ah sifooyinka gaarka ah ee baakadan, kaas oo ah dabeecad tacaabur jecel oo ku nool adduunka lows-yada. Sifooyinka kale ee naqshadeynta waxaa ka mid ah fududaanta qaabeynta baakadaha (asal cad oo leh sawir dhabta ah oo badeecada ah iyadoo la isticmaalayo sawir madow iyo cad oo khayaali ah). Baakad kastaa waxay sheegtaa sheeko tacaabur ah, isla markaana, waxaad aragtaa baakado firfircoon oo gaar ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Hernuta Day Baakadaha Miraha Qallalan waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Hernuta Day Baakadaha Miraha Qallalan waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Hernuta Day Baakadaha Miraha Qallalan si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani