Bir Hadiyad · 2024
AS Women Empowerement Hadiyad Shirkad
- Abaalmarinta Birta ah ee A' Design Award 2024 in Hadiyad
- CLIENT: As
- Estimated Number of Design Views: 28,411
- Verification code C127236A3B · Verify this award
Colors
About AS Women Empowerement Hadiyad Shirkad
A|S waxay go'aansatay inay naqshadeyso hadiyad shirkad oo sannad walba la bixiyo si ay u noqoto bayaan iyo baaq wax qabad oo ku dhiirigaliyay baahida loo qabo in la xoojiyo haweenka jinsi, diin, ama heer bulsheed kasta. Tsikoudia Cretan, oo ah cabitaan dhaqameed Giriig, ayaa lagu buuxiyey dhalooyinka qaabaysan si ay u calaamadaan dumar kala duwan, mid kasta oo leh waji dhoobo ah oo gaara oo xirfad u ah dhalada, oo qaab ahaan laga dhiirigaliyey sanamyadii hore ee Cycladic. Waxay gudbiyeen mawduucyadii Xoriyada, Isbedelka, Sinaanta, Caddaaladda, Waxbarashada, Doorashada, iyo Xoogga. Dhalo kasta waxaa lagu dhigay sanduuq gaar ah oo leh muujinno farshaxan oo sawir ah iyo boostarka derbi.
About the Abaalmarinta Birta ah ee A' Design Award
AS Women Empowerement Hadiyad Shirkad waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. AS Women Empowerement Hadiyad Shirkad waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, AS Women Empowerement Hadiyad Shirkad waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
