Naxaas Xirmooyin · 2024
The Wine Bag Baakad-galin
- Abaalmarinta Naxaasta ah ee A' Design Award 2024 in Xirmooyin
- CLIENT: The Wine Bag
- Estimated Number of Design Views: 17,784
- Verification code B8F931E0A1 · Verify this award
Colors
About The Wine Bag Baakad-galin
Waxaa si gaar ah loogu sameeyay Lidl, iyada oo ah Daabacad Xaddidan oo Ciidda Kirisnaska ah, AS waxay u abuurtay baakad-galinta 1.5lt ee khamriga sanduuqa ku jira oo nusqari engegan, macmiilka The Wine Barrel. Weelka waxaa loo qaabeeyay inuu u ekaado boorso gacmeed, iyadoo lagu daray curiye dahabi ah si loo abuuro dareen ciid oo la siiyo dareemad raaxo iyo qaalitooyin ah. Ku-darista dusha maqaarka waxay kor u qaadday muuqaalkiisa, siinaysa dareen dhabta ah oo qaali ah. Si loo dhammeeyo beddelka, waxaa lagu xiray xargaha cas oo u adeegaya sidii xariiq, taasoo siinaysa daacadnimo naqshadda boorshada.
About the Abaalmarinta Naxaasta ah ee A' Design Award
The Wine Bag Baakad-galin waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. The Wine Bag Baakad-galin waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. The Wine Bag Baakad-galin si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensions & Packaging
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Production Technology
- The package is a bag in box for wine. The outside is paperback.
- Design Challenge
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Research
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Project Duration
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Operation Flow
- Product was distributed in all Lidl supermarkets throughout Greece.
