Zongchuan 1929 Baakadda Cuntada by Wei Jiang

Zongchuan 1929 Baakadda Cuntada by Wei Jiang is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2024

Zongchuan 1929 Baakadda Cuntada

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Baakadda Cuntada

Zongchuan 1929 waxa kale oo ay u adeegaysaa sidii ducada gaarka ah ee loo siiyo qofka helaya. Hadiyad ahaan Ciidda Dragon Boat Festival, waxay door muhiim ah ka ciyaartaa gudbinta dareenka dadka dhexdooda. Dabeecadda iyo dhaqanka ay soo bandhigto waxay muujinayaan shakhsiyadda iyo barbaarinta bixiyaha hadiyada. Zongchuan 1929 waxaa loo qorsheeyey in la siiyo dareen ku saabsan dhaqdhaqaaqa muuqaalka waddooyinka Chang'an iyo diirimaadka dadkeeda. Habka gaarka ah ee furitaanka sanduuqa iyo habka daabacaadda, iyo sidoo kale isticmaalka warqadda joogtada ah, sidoo kale waxay ka muuqataa mas'uuliyadda bulshada ee calaamadda ahaan calaamad Shiinays ah oo taariikh fog leh.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Zongchuan 1929 Baakadda Cuntada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Zongchuan 1929 Baakadda Cuntada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Zongchuan 1929 Baakadda Cuntada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd