Autumn Glitter Aqoonsiga Muuqaalka ee Fastivaalka by Speed International Group Co., Ltd

Autumn Glitter Aqoonsiga Muuqaalka ee Fastivaalka by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2024

Autumn Glitter Aqoonsiga Muuqaalka ee Fastivaalka

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Autumn Glitter Aqoonsiga Muuqaalka ee Fastivaalka

Autumn Glitter waa naqshad aqoonsi muuqaal ah oo loo sameeyay fastivaal farshaxan iyo tignoolajiyad ah oo dhacay 2021 ee dalka Taiwan. Mawduuca wuxuu isku xirayaa iftiinka dayrta, biyaha balliga iyo qoob-ka-ciyaarka, isagoo xiriiriya farshaxanka tignoolajiyadeed iyo fannaanka bandhigga. Midabada la isticmaalay waxaa laga soo qaatay bilic-jecelka Taiwan-ka casriga ah, iyadoo la isticmaalay midabyada cascas oo leh muunado midab-kacaan ah. Xarfaha pixel-ka ee la codeeyay waxay muujiyaan xiriirka u dhexeeya gabayada iyo tignoolajiyadda. Astaan qorraxeed ah ayaa matalaysa iftiinka qorraxda ee dayrta, halka dhibcaha biyuhu ay soo jeedinayaan ballli xasilloon. Sawirka ugu weyn wuxuu le'eg yahay 296 mm oo balaadhnaan ah iyo 210 mm marka la kala furo.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Autumn Glitter Aqoonsiga Muuqaalka ee Fastivaalka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Autumn Glitter Aqoonsiga Muuqaalka ee Fastivaalka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Autumn Glitter Aqoonsiga Muuqaalka ee Fastivaalka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023