Greenfun Shaqada Koowaad: Barnaamij Mobayl ah by Xingcheng Zhu

Greenfun Shaqada Koowaad: Barnaamij Mobayl ah by Xingcheng Zhu is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Tiknoolajiyada Moobiilka, Abikaasyoonada iyo Softweyrka Competition Category.

BirMoobiil· 2024

Greenfun Shaqada Koowaad: Barnaamij Mobayl ah

by Xingcheng Zhu

Client: XC Studio

Abaalmarinta Birta ah ee A' Design Award Winner in Moobiil Category

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Verified Award Winner

Verify Award Status for #152485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greenfun Shaqada Koowaad: Barnaamij Mobayl ah

Qoraalka Buugga: Greenfun waa barnaamij mobayl ah oo loogu talagalay in lagu taageero daryeelka dhirta iyo wacyigelinta deegaanka. Isticmaalayaashu waxay ku aqoonsadaan dhirta ku hareeraysan iyagoo isticmaalaya taleefanka gacanta, kadibna waxay ku daydaan noocyo dijitaal ah oo lagu darsado beer gaar ah. Tignoolajiyada dhabta la mid ah (augmented reality) waxay tustaa sida dhirtu isu bedelayaan afarta xilliba, halka tignoolajiyada goobta (location technology) ay caawiso helitaanka dhirta la qaadan karo ee ku dhow. Saaxiibbada waa lagu dhiirrigelin karaa inay ku biiraan hawlaha dabiiciga ah, beerahana waa la booqan karaa si loo isweydaarsado dhirta. Ansixinta (credits) laga helo tallaabooyinkan waxay bixisaa dhimis lacageed marka la iibsanayo dhir dhab ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Greenfun Shaqada Koowaad: Barnaamij Mobayl ah waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Greenfun Shaqada Koowaad: Barnaamij Mobayl ah waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Greenfun Shaqada Koowaad: Barnaamij Mobayl ah waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
Dimensions & Packaging: AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
Tags: App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
Production Technology: AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
Design Challenge: Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
Research: Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
Inspiration: According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
Project Duration: The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
Operation Flow: The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
Patents: No
Image Credits: All images are credited by the designer Xingcheng Zhu.