Novus Organics ACV Naqshadaynta Baakulaynta by Shashwat Das and Ruchi Gada - Almond Branding

Novus Organics ACV Naqshadaynta Baakulaynta by Shashwat Das and Ruchi Gada - Almond Branding is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Novus Organics ACV Naqshadaynta Baakulaynta

by Shashwat Das and Ruchi Gada - Almond Branding

Client: Novus Organics

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Novus Organics ACV Naqshadaynta Baakulaynta

Novus Organics Apple Cider Vinegar waxay ujeedadeedu ahayd inay dhisto heer tayo aan loo ekaan suuqa Hindiya, iyadoo ka sarreysa tartamayaasha xagga xoojinta iyo nadiifnimada. Naqshadaydan baakulaynta waxaa loo abuuray si ay u dhameystirto gaarka ah, iyadoo diiradda la saaro fudaanta iyo quruxda. Calaamadda nadiifta ah ee daaha ah ayaa soo bandhigaysa quruxda dabiiciga ah ee badeecada. Iyadoo la isticmaalayo qaabka sawirka xariiqda ugu yar, naqshadeyntu waxay soo qaadataa ujeeddada asalka ah ee walxaha dabiiciga ah ee gacanta lagu xulo, taasoo u dhiganta ballan qaadashada heer-sare iyo joogteynta deegaanka. Baakulayntu waa mid aan bilaastig lahayn oo dib loo isticmaali karo, taasoo muujinaysa mas'uuliyadda deegaanka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Novus Organics ACV Naqshadaynta Baakulaynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Novus Organics ACV Naqshadaynta Baakulaynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Novus Organics ACV Naqshadaynta Baakulaynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Dimensions & Packaging: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Tags: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Production Technology: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Design Challenge: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Research: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Inspiration: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Project Duration: The Packaging Design started in 2022 and was executed and launched in 2023.
Operation Flow: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Team Members: Ruchi Gada,

Shashwat Das
Image Credits: Optional Image #4 Picture Credits Novus Organics