Bir Xirmooyin · 2024
Pazhu Winery Shaqada Ugu Muhiimsan: Pakaajinta Khamriga
by Yanhui Zhang
- Abaalmarinta Birta ah ee A' Design Award 2024 in Xirmooyin
- CLIENT: Wuhan PUFINE Creative Technology Co., Ltd.
- Estimated Number of Design Views: 13,213
- Verification code ABA7C2172A · Verify this award
Colors
About Pazhu Winery Shaqada Ugu Muhiimsan: Pakaajinta Khamriga
Qoraalka Buugga: Pazhu Winery waa naqshad pakaajin loogu talagalay khamri canab ah oo laga soo saaro Tibet. Sanduuqa dibadda ah wuxuu raacayaa qaab dhismeedka Qasriga Potala, iyadoo midabada casaanka ochre iyo huruudda dhagaxa loo isticmaalayo midabada ugu waaweyn. Summadda PET waxaa lagu sameeyay hab daabacaad ultraviolet ah oo sagaal midab ah. Qaababka duco iyo barako wanaagsan, calamada tukashada, geedaha canabka iyo xayawaanka maxalliga ah ayaa lagu sawiray qaab gobol. Lambarka 3716 wuxuu tilmaamayaa dhererka meesha khamriga laga soo saaro ee ka sarraysa heerka badda. Marka sanduuqa laga furo dusha sare, qaabka buuraha ku wareegsan ayaa soo muuqda. Sanduuqa hadiyadda ah wuxuu le'eg yahay 112 by 112 by 380 millimitir.
About the Abaalmarinta Birta ah ee A' Design Award
Pazhu Winery Shaqada Ugu Muhiimsan: Pakaajinta Khamriga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Pazhu Winery Shaqada Ugu Muhiimsan: Pakaajinta Khamriga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Pazhu Winery Shaqada Ugu Muhiimsan: Pakaajinta Khamriga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Dimensions & Packaging
- Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm - Tags
- Tibet, extremely high altitude, national features, Pazhu Winery
- Production Technology
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Design Challenge
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Research
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Inspiration
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
