Ecohiny Sumaddeyn by Cansu Dagbagli Ferreira

Ecohiny Sumaddeyn by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2024

Ecohiny Sumaddeyn

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny Sumaddeyn

Miyay noqon kartaa sumad warqadda musqusha mid qabow oo madadaalo leh? EcoHiny waa 100% qasab dabiici ah, oo shahaado FSC leh, waxayna u saaxiibtinimo badan tahay deegaanka inta suurtogal ah. Astaanta summadu waa khudrad, doorashada midabyada iyo qaabka qoraalka ayaa ka tarjumaya dabeecadda madadaalada leh, dabiiciga ah iyo jilicsanaanta alaabta. Ujeeddadu waxay ahayd in sumadda laga kala saaro kuwa kale ee suuqa iyadoo la isticmaalayo kala-xuul midab oo gaarka ah. Cagaarka buluugga ah oo qoto dheer, oo lagu daray midabka khudradda, ayaa siinaya dabeecad cayaareed, sidoo kale wuxuu soo gudbinayaa dareen saaxiibtinimo deegaan ah iyo waarto. Doorashadahan naqshadaynta ayaa si degdeg ah ula xiriirta kooxda macaamiisha la beegsanayo, waxayna abuuraysaa xiriir u dhexeeya summada iyo macmiilka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Ecohiny Sumaddeyn waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Ecohiny Sumaddeyn waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Ecohiny Sumaddeyn waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.