Jingting Mountain Scenic Area Shaqada Koowaad: Aqoonsiga Sumadda by Zhejiang Gongshang University

Jingting Mountain Scenic Area Shaqada Koowaad: Aqoonsiga Sumadda by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2024

Jingting Mountain Scenic Area Shaqada Koowaad: Aqoonsiga Sumadda

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

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The Design

About Jingting Mountain Scenic Area Shaqada Koowaad: Aqoonsiga Sumadda

Qoraalka Buugga: Jingting Mountain Scenic Area waa aqoonsi sumad (brand identity) loo abuuray meel dalxiis oo muhiim ah iyo kaywaan kaynta qaranka ee Gobolka Anhui, Dalka Shiinaha. Aqoonsigu wuxuu ku salaysan yahay fikradda sahaminta dhaqanka iyadoo la adeegsanayo farsamada rinji-sawirka, si booqashadu u dareento sidii mid maraysa duudduub sawireed (scroll painting). Muuqaalada buuraha, qaababka bilbiladaha, daruuraha xasilloon, shimbiraha duurjoogta ah (cranes), iyo khamriga cad ee maxalliga ah iyo shaaha cagaaran ayaa lagu sawiray afka garaafiga. Lix sawir taageero ah (auxiliary graphics) ayaa taageeraya sumadda ugu weyn oo lagu isticmaali karo goobo kala duwan. Naqshaddani waxay bedeshay sawirkii hore ee soo jiitinta ku koobnaa oo waxay ku habboon tahay warbaahinta dijitaalka ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Jingting Mountain Scenic Area Shaqada Koowaad: Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Jingting Mountain Scenic Area Shaqada Koowaad: Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Jingting Mountain Scenic Area Shaqada Koowaad: Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao