CZBank Youth Speech Contest Aqoonsiga Muuqaalka ee Dhacdada by Zhejiang Gongshang University

CZBank Youth Speech Contest Aqoonsiga Muuqaalka ee Dhacdada by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2024

CZBank Youth Speech Contest Aqoonsiga Muuqaalka ee Dhacdada

by Zhejiang Gongshang University

Client: CZBank

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Aqoonsiga Muuqaalka ee Dhacdada

Tartanka Hadalka Dhallinyarada ee CZBank waa aqoonsiga muuqaalka ugu weyn ee loo abuuray dhacdo sannadle oo hadal ah oo ay abaabushay CZBank kuna talagalay dhallinyarada ka qeyb-galaysa. Mowduuca tartanka waxa uu ku saabsan yahay dhaxalsiinta dhaqanka sida xididada geedka iyo abuurista mustaqbal wanaagsan. Naqshaddu waxay isku daraysaa makarafoonka hadalka iyo xididada geedka qaab xariiqo saddex-cabbireed ah. Qaababka isku dhex jira iyo walxaha dhalaalaya waxay muujiyaan gudbinta dhaxalka dhaqanka. Muuqaalku waxa uu ku fidsan yahay bogaagta xayeysiinta dhacdada, goobta hadalka, iyo xayeysiinta bannaanka, taasoo ka dhigaysa mid ku habboon warbaahinta, tooska-tebinta, iyo isticmaalka goobta dhacdada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

CZBank Youth Speech Contest Aqoonsiga Muuqaalka ee Dhacdada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. CZBank Youth Speech Contest Aqoonsiga Muuqaalka ee Dhacdada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. CZBank Youth Speech Contest Aqoonsiga Muuqaalka ee Dhacdada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao