Eidon Avec Shaqada Ugu Weyn: Xirmada Biirka by Lin Zhang and Chengbin Jiang

Eidon Avec Shaqada Ugu Weyn: Xirmada Biirka by Lin Zhang and Chengbin Jiang is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Eidon Avec Shaqada Ugu Weyn: Xirmada Biirka

by Lin Zhang and Chengbin Jiang

Client: China Qingdao Eidon Avec Beer Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Eidon Avec Shaqada Ugu Weyn: Xirmada Biirka

Qoraalka Buugga: Eidon Avec waa qalab hadiyad ah oo loo sameeyay taxane dhadhamin ah oo ka kooban afar nooc oo biir gacanta lagu sameeyay (craft beer). Xirmadu waxay wadataa afar dhalo aluminium ah, mid kasta oo dhererkeedu yahay 250 millimitir, oo ku jira sanduuq dibadda ah oo dhererkiisu yahay 420 millimitir, dhererka sare 270 millimitir, iyo qoto dhinac ah 130 millimitir. Afar sawir asal ah ayaa gacanta lagu sawiray kadibna dijitaal lagu tafatiray, mid u gaar ah biir kasta. Farshaxannadan waxay wadaagaan sheeko-sheeko khuraafaad ah oo ka soo hadalaysa halyeeyada Yurub iyo farshaxanka samaynta biirka. Qaabka dhalada weyn wuxuu siiyaa meel bannaan oo loogu talagalay sawirro xiiso leh. Xirmadu sidoo kale waxay ku habboon tahay in loo bixiyo hadiyad xilliyada dabaaldegyada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Eidon Avec Shaqada Ugu Weyn: Xirmada Biirka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Eidon Avec Shaqada Ugu Weyn: Xirmada Biirka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Eidon Avec Shaqada Ugu Weyn: Xirmada Biirka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensions & Packaging: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tags: Craft beer design，China design，illustration design
Production Technology: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Design Challenge: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Research: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiration: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Project Duration: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Team Members: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng