Ideamix Lab Shaqada Ugu Weyn: Baakadaynta Cabitaannada by Qichao An

Ideamix Lab Shaqada Ugu Weyn: Baakadaynta Cabitaannada by Qichao An is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2024

Ideamix Lab Shaqada Ugu Weyn: Baakadaynta Cabitaannada

by Qichao An

Client: Mornice Brand Design

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Shaqada Ugu Weyn: Baakadaynta Cabitaannada

Qoraalka Buugga: Ideamix Lab waa naqshad baakadeyn loogu talagalay taxane cabitaanno shaah miro ah. Taxanaha wuxuu ka kooban yahay saddex dhadhan: shaah madow oo strawberry ah, shaah cagaaran oo jasmine iyo mango ah, iyo shaah cagaaran oo plum cagaaran ah. Dhadhan kastaa waxaa lagu calaamadiyaa midab gaar ah, si saddexda nooc si fudud loo kala saaro. Hore-hore weel kasta waxaa lagu muujiyaa sawirro joomatari ah oo miro ah kuwaas oo tilmaamaya dhadhanka iyo sidoo kale sida calaamadda sumcadda. Cabitaannada ma laha waxyaabo lagu daro ama sonkor. Weel kastaa wuxuu leeyahay dhererkiisu waa 65 mm, dhumucdiisu 65 mm, iyo joogtiisu 115 mm.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Ideamix Lab Shaqada Ugu Weyn: Baakadaynta Cabitaannada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Ideamix Lab Shaqada Ugu Weyn: Baakadaynta Cabitaannada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Ideamix Lab Shaqada Ugu Weyn: Baakadaynta Cabitaannada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An