Vivo X Series Rakibaadda Xayaysiinta Bannaanka by Output

Vivo X Series Rakibaadda Xayaysiinta Bannaanka by Output is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

LacagXayeysiin· 2024

Vivo X Series Rakibaadda Xayaysiinta Bannaanka

by Output

Client: Output

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xayeysiin Category

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Verified Award Winner
Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X Series Rakibaadda Xayaysiinta Bannaanka

Vivo X Series waa rakibaad xayaysiin bannaanka ah oo lagu soo bandhigay North Bund ee Shanghai. Rakibaaddu waxay si dhab ah u soo saartaa laba taleefan gacmeed oo miisaan 1:1 ah, iyagoo samaynaya shaashad weyn oo laablaabma oo dhererkeedu gaarayo 8 mitir sarena, dhererkeeduna ku dhow yahay 12 mitir. Shaashado LED ah oo tayo sare leh, shaashado LED qalloocan iyo agabyo xayaysiin oo leh dusayaal kala duwan ayaa la mid ah muuqaalka iyo dhammaystirka qalabka dhabta ah. Raadraaca radar-ka, qabashada dhaqdhaqaaqa jirka iyo tignoolajiyada 3D-ga isha qaawan ee la arki karo ayaa u oggolaanaya dadka inay la falgalaan waxyaabaha dhijitaalka ah. Shaashad kastaa waxay raacdaa midabka ugu weyn ee mid ka mid ah noocyada taleefanka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Vivo X Series Rakibaadda Xayaysiinta Bannaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Vivo X Series Rakibaadda Xayaysiinta Bannaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Vivo X Series Rakibaadda Xayaysiinta Bannaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy