Guyuelongshan Baakadaynta Khamriga Bariiska ee Shiinaha by Yuejun Chen

Guyuelongshan Baakadaynta Khamriga Bariiska ee Shiinaha by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2024

Guyuelongshan Baakadaynta Khamriga Bariiska ee Shiinaha

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Baakadaynta Khamriga Bariiska ee Shiinaha

Guyuelongshan waa naqshad baakadayn oo loogu talagalay khamri bariis ah oo Shiinees ah oo ka yimid Zhejiang, Shiinaha. Khamrigan waxaa lagu miiraa hab dhaqameed, wuxuuna leeyahay heer alkolo oo hooseeya, taas oo cabbitaanka ka dhigaysa mid ku habboon isticmaalka maalinlaha ah ee macaamiisha da'da yar. Baakadayntu waxay raacdaa quruxda farshaxanka rinjiyeynta muuqaalka dabiiciga ah ee Shiinaha, qaabka weelkuna wuxuu tilmaamayaa buuro, biyo iyo qorrax-dhac. Naqshaddu waxay ujeeddadeedu tahay inay cusboonaysiiso muuqaalka caadiga ah ee baakadaynta khamriga bariiska ee hore iyo inay dhaqanka Bariga ku soo bandhigto hab casri ah. Baakadku wuxuu cabbirkiisu yahay 340 mm ballac ahaan, 130 mm qoto dheer ahaan iyo 150 mm dherer ahaan.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Guyuelongshan Baakadaynta Khamriga Bariiska ee Shiinaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Guyuelongshan Baakadaynta Khamriga Bariiska ee Shiinaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Guyuelongshan Baakadaynta Khamriga Bariiska ee Shiinaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.