Naxaas Dhaqanka Hiddaha · 2024
Wudang Mountain Aqoonsiga Muuqaalka, Sawir-gacmeedka
by Yao Wu
- Abaalmarinta Naxaasta ah ee A' Design Award 2024 in Dhaqanka Hiddaha
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 29,823
- Verification code 0AACD43BF7 · Verify this award
Colors
About Wudang Mountain Aqoonsiga Muuqaalka, Sawir-gacmeedka
Buurta Wudang waa mashruuc aqoonsi muuqaal ah iyo sawir-gacmeed ah oo loo sameeyay Goobta Dhaxalka Dunida ee Buurta Wudang ee dalka Shiinaha. Mashruuca wuxuu ka kooban yahay saddex sawir-gacmeed, saddex naqshadood oo summad ganacsi ah, xirmayn, qaababka ku salaysan khuraafaadka Wudang iyo xayawaanka deegaanka, iyo naqshadaynta gudaha ee bakhaarka ugu weyn (flagship store). Summadda ganacsi ee ugu weyn waxay isticmaashaa qaab dhismeed adag si ay uga tarjumto taariikhda iyo weynta goobta, halka laanta ganacsi ee hoose ay isticmaasho khadadka nadiifka ah. Sanduuqa xirmaynta cabbirkiisu waa 18 santimitir illaa 18 santimitir, waxaana ku dhex jira farsamooyinka soo bixinta calaamadaha (embossing), calaamadaynta kulaylka (hot stamping), iyo dahaadhka ultraviolet-ka, si faahfaahinta loo arko oo loo dareemo.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Wudang Mountain Aqoonsiga Muuqaalka, Sawir-gacmeedka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Wudang Mountain Aqoonsiga Muuqaalka, Sawir-gacmeedka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Wudang Mountain Aqoonsiga Muuqaalka, Sawir-gacmeedka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
