Unicorn Rebrand Aqoonsiga Muuqaalka oo uu sameeyey Yating Liu

Naqshadda Unicorn Rebrand Aqoonsiga Muuqaalka oo uu sameeyey Yating Liu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2024

Unicorn Rebrand Aqoonsiga Muuqaalka

Yating Liu uu sameeyay

Macmiilka: Yating Liu

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

11,235

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #154412

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Unicorn Rebrand Aqoonsiga Muuqaalka

Naqshadeeye Yating Liu wuxuu cusbooneysiiyey summada gaariga cuntada Meksikanka ee New York oo ku jira mashruuc tijaabo. Naqshaddu waxay isticmaashaa midabyo firfircoon iyo calaamado si ay u soo jiidato ardayda dhalinyarada ah. Astaanta, "Uni" waxay matalaysaa jaamacadda, halka "Corn" ay u taagan tahay Tacos. Mawduuca unicorn-ka, oo caan ka ah dhalinyarada, wuxuu ku habboon yahay soo bandhigida toddobaadle ee dhadhanka cusub ee summada. Astaantu si hal-abuurnimo leh ayay ugu daraysaa walxaha iyadoo raacaysa naxwaha Isbaanishka. Walxaha menu-guna waxay ka kooban yihiin erayo la xiriira kulliyadda, iyagoo hubinaya nidaam aragti mideysan oo ku xiran ujeeddada asaasiga ah ee summada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Unicorn Rebrand Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Unicorn Rebrand Aqoonsiga Muuqaalka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Unicorn Rebrand Aqoonsiga Muuqaalka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Cabbirka & Qaabaynta: Loyalty card 90mm x 54mm
Summado: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Tiknoloojiyada Soo Saarka: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Caqabadda Naqshadda: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Cilmi-baadhis: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Dhiirrigelinta: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Muddada Mashruuca: The project started in July 2021 and finished in September 2021 in Beijing, China.
Socodka Hawlgalka: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.