Martial Essence In Brew Shaqada Ugu Muhiimsan: Baakadhaynta Khamriga by Zhejiang Sci-Tech University

Martial Essence In Brew Shaqada Ugu Muhiimsan: Baakadhaynta Khamriga by Zhejiang Sci-Tech University is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Martial Essence In Brew Shaqada Ugu Muhiimsan: Baakadhaynta Khamriga

by Zhejiang Sci-Tech University

Client: Zhejiang Sci-Tech University

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Martial Essence In Brew Shaqada Ugu Muhiimsan: Baakadhaynta Khamriga

Qoraalka Buugga: Martial Essence In Brew waa naqshad baakadhayn loogu talagalay Laojiuhan, oo ah khamri la kariyay (distilled) kasoo jeeda Yongjia, Wenzhou. Naqshaddu waxay isticmaashaa Fenglin Southern Fist, oo ah farsamo dagaal maxalli ah, sida agabkeeda muuqaal ee ugu weyn. Khadadh dahab ah ayaa qeexaya lix dhaqdhaqaaq oo qadiimi ah, magaca alaabtana waxaa lagu qoray far weyn oo khad-farshaxan ah. Naqshad dhibic ah oo hoos ka taal xarafka ugu dambeeya ayaa u taagan geeddi-socodka distillation-ka. Dhalada waxay leedahay dhammaystir madow oo aan dhalaal lahayn, dabooshadeedana waa bir dahab ah. Dhalada iyo dabooshadeeda labaduba waxaa lagu xardhay sawirro buuro iyo webiyo ah, kuwaas oo kordhiya dabeecadda gobolka iyo sidoo kale ka caawiya inaan gacanta ka simbiriirixan. Dhaladu waxay qaadaa 500 milliliter.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Martial Essence In Brew Shaqada Ugu Muhiimsan: Baakadhaynta Khamriga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Martial Essence In Brew Shaqada Ugu Muhiimsan: Baakadhaynta Khamriga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Martial Essence In Brew Shaqada Ugu Muhiimsan: Baakadhaynta Khamriga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimensions & Packaging: Bottle: 500ml
Tags: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Production Technology: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Design Challenge: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Research: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspiration: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Project Duration: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Operation Flow: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Team Members: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang