Naqshadda Hand over Hand Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity) oo uu sameeyey Yiwen Zhang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2024 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2024

Hand over Hand Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity)

Yiwen Zhang uu sameeyay

Macmiilka: Hand over Hand

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #154975

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Hand over Hand Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity)

Qoraalka Buugga: Hand over Hand waa aqoonsi sumadeed (brand identity) loo abuuray shirkad bixisa adeegyada waxbarashada gaarka ah. Aqoonsigan wuxuu ilaaliyay curiyayaasha gacanta la sawiray iyo buugga ee sumadda hore si loo sii wado isku xirnaanta iyo dabeecadda gaarka ah. Farta Analogue, oo ah farta casriga ah leh qalooc jilicsan iyo dhismayaal xaraf leh iskudhac sare, ayaa taageerta dhawr jecel iyo dabeecad soo dhaweynaya. Goobaha juquraafiyeed ee wareega iyo afargeesyada ah waxay abuuraan dhismo dheelli tiran oo ka tarjumaysa kala duwanaanta gobolka iyo dadweynaha. Nidaamkan waxaa lagu dabaqay baraha bulshada, bogagga internetka, buugagta elektaroonigga ah, xayaysiiska bannaanka, joornaalada, baakidhada, iyo kaararka ganacsiga.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Hand over Hand Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Hand over Hand Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Hand over Hand Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Cabbirka & Qaabaynta: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Summado: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Tiknoloojiyada Soo Saarka: Adobe Creative Suite, Figma as the main development tool for this project.
Caqabadda Naqshadda: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Cilmi-baadhis: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Dhiirrigelinta: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Muddada Mashruuca: The project started in July 2023 and finished in Sep 2023, in New York.
Socodka Hawlgalka: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Xubnaha Kooxda: Yiwen Zhang - Creative Director, Brand Designer, Content Creator