Chavannes Shaqada Ugu Muhiimsan: Baakadda Shaaha by Yifu Pan

Chavannes Shaqada Ugu Muhiimsan: Baakadda Shaaha by Yifu Pan is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2025

Chavannes Shaqada Ugu Muhiimsan: Baakadda Shaaha

by Yifu Pan

Client: Chavannes

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Chavannes Shaqada Ugu Muhiimsan: Baakadda Shaaha

Qoraalka Buugga: Chavannes waa baakad shaah oo loo abuuray sida mashruuc wadajir ah oo u dhexeeya Chavannes Tea iyo Matxafka Dunhuang ee dalka Shiinaha. Baakaddani waxay ka tirsan tahay taxane toddoba qaybood ah oo laga dhiirigeliyay Wadada Xariirta ee hore, oo daabacaadan ay muhiimadda muuqaalka ugu weyn tahay Dunhuang oo ku taal Gobolka Gansu. Sawirrada Flying Apsaras ee ka soo jeeda darbi-sawirrada Dunhuang waxaa lagu daray Shaaha Dhagaxa Wuyi si loo muujiyo isku dhafka dhaqanka Wadada Xariirta iyo dhaqanka shaaha. Sanduuqa hadiyadda waxaa laga sameeyay looxyaanka boordka madow iyo warqad gaar ah oo la isticmaalay farsamada hot stamping, UV, iyo daabacaadda qabsatada. Laba darawer oo is-hor-yaal ah ayaa kala qaada saddex sanduuq oo yaryar, sanduuq kastana wuxuu ka kooban yahay hal baag shaah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Chavannes Shaqada Ugu Muhiimsan: Baakadda Shaaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Chavannes Shaqada Ugu Muhiimsan: Baakadda Shaaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Chavannes Shaqada Ugu Muhiimsan: Baakadda Shaaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan