Lacag Xirmooyin · 2024
Challenger Baakadaynta Cabitaannada Khamriga ah
by Yao Wu
- Abaalmarinta Lacagta ah ee A' Design Award 2024 in Xirmooyin
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 42,909
- Verification code EAB16A365F · Verify this award
Colors
About Challenger Baakadaynta Cabitaannada Khamriga ah
Challenger waa naqshad baakadayn oo loogu talagalay laba dhalo oo cabitaanno khamri ah. Naqshaddu waxay ka faa'iidaysataa laba sheeko oo khuraafaad Shiinees ah oo caan ah, Nezha oo ku sugan Qasriga Masduulaagii iyo Wukong oo ku sugan Qasriga Samada, waxayna gudbisaa ruux geesinimo leh oo diyaar u ah caqabad qaadista. Dhalooyinku waa midab liin iyo buluug ah waxayna wataan sawirro mawduuca la xiriira. Sanduuqu waa buluug madow leh geeso dahab ah, waxaana dhinaca hore lagu daabacay astaamo matalaya Wukong iyo Nezha iyadoo la adeegsanayo daabacaad kor u taagan (embossing) iyo shaabad dahab ah. Sanduuqu wuxuu u furmaa sida albaab laba-daaqad ah oo xagal jiifa oo ah 60 darajo, ka dibna wuxuu si toosan ugu istaagaa dul siman.
About the Abaalmarinta Lacagta ah ee A' Design Award
Challenger Baakadaynta Cabitaannada Khamriga ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Challenger Baakadaynta Cabitaannada Khamriga ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Challenger Baakadaynta Cabitaannada Khamriga ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
- Dimensions & Packaging
- Packaging box 30cm*12cm*22cm.
- Tags
- Challenger, Package design, Chinese Mythology, Chinese spirits
- Production Technology
- The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
- Design Challenge
- The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
- Research
- This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
- Inspiration
- The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
- Project Duration
- The project began in May 2022 in Beijing and was completed in July 2022.
- Operation Flow
- The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
