Miok Baakadaynta Biirka Caanaha by Iris Fan is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2024
Miok Baakadaynta Biirka Caanaha
by Iris Fan
Client: Miok
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
- 32,338
- Verified Award Winner
- Verify Award Status for #155700
The Design
About Miok Baakadaynta Biirka Caanaha
Miok waa naqshad baakadayn oo loogu talagalay biir caano ah oo lagu iibiyo gasacado. Cabitaanku wuxuu isku daraa caano macaan oo dhanaan leh iyo xumbada biirka, wuxuuna ka kooban yahay probiyootiko iyo heer alkolo oo hooseeya. Fikradda naqshaddu waa isku darka. Xarfaha Miok ee sabbaynaya hareerahooda, laba qaab dareere ah ayaa isku milmaya oo noqonaya qaab cusub. Luqadda muuqaalku waa mid geesinimo leh, firfircoon oo farxad leh. Astaantu (logo) waa qaybta ugu muhiimsan ee gasacada, sidaas darteed sumaddu si fudud ayaa loogu aqoonsan karaa suuqa. Gasacad kastaa waxay qaadaa 375 mililitir. Nidaamka baakadayntu wuxuu ka kooban yahay sanduuqyo hadyad, sanduuqyo rarid iyo sanduuqyo la qaadan karo oo loogu talagalay iibka onlaynka ah iyo kan dukaannada.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Miok Baakadaynta Biirka Caanaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Miok Baakadaynta Biirka Caanaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Miok Baakadaynta Biirka Caanaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
