Sanat Naqshadaynta Aqoonsiga Muuqaalka by Tamer El-Menyawi

Sanat Naqshadaynta Aqoonsiga Muuqaalka by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2024

Sanat Naqshadaynta Aqoonsiga Muuqaalka

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Sanat Naqshadaynta Aqoonsiga Muuqaalka

Sanat waa aqoonsi muuqaal loo naqshadeeyay shirkad ku takhasustay naqshadaynta gudaha iyo qurxinta. Naqshaddu waxay ku salaysan tahay fudaydnimo iyo soo-koobid (abstraction). Xariiqyo fudud ayaa qaabeeya xarafka S si casri ah. Saamiga dahabiga ah (golden ratio) ayaa hagaya isku-dheelitirka xariiqyadan. Midab keliya oo leh dhowr wejiyood ayaa loo isticmaalay aqoonsiga oo dhan. Qaabka la yareeyay waxaa loogu talagalay in uu si cad oo toos ah u gudbiyo fariinta shirkadda. Aqoonsigu wuxuu ka tarjumayaa aragtida iyo habka naqshadaynta ee shirkadda. Mashruucan waxaa la dhammaystiray muddo ku dhowaad laba toddobaad gudahood bishii Febraayo 2020.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Sanat Naqshadaynta Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Sanat Naqshadaynta Aqoonsiga Muuqaalka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Sanat Naqshadaynta Aqoonsiga Muuqaalka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.