Be Genius Alaab Qurxineed by Be Genius is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Dhaqanka Hiddaha iyo Warshadaha Dhaqanka Competition Category.

BirDhaqanka Hiddaha· 2024

Be Genius Alaab Qurxineed

by Be Genius

Client: Be Genius Design

Abaalmarinta Birta ah ee A' Design Award Winner in Dhaqanka Hiddaha Category

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Colors

The Design

About Be Genius Alaab Qurxineed

Be Genius waa taxane alaabo qurxineed oo laga dhiirigeliyay Pixiu, oo ah xayawaan khuraafaad ah oo reer Shiinaha ku xardhan una taagan hodantinimo iyo barwaaqo. Taxanaha wuxuu ka kooban yahay qaybo mownadhsan oo lagu dhejin karo dusha jalaatiga iyo furayaal furayo oo yaryar, taasoo u oggolaanaysa in alaab kastaa u shaqeyso labadaba sida sharraxaad iyo sida qalab maalinle ah. Qaybaha waxaa laga sameeyaa naxaas laga jaray qaabab garaafeed, kadibna waxaa lagu daraa nashqado midab leh oo si dhijitaal ah loo daabacay. Cabbirradu waxay u kala jiraan 30 x 24 x 2 milimitir illaa 50 x 60 x 2 milimitir. Naqshaddani waxay isku xidhaa calaamad dhaqameed oo dhaqan-hidde ah iyo qaabab casri ah, iyadoo dhiirigelinaysa xiiseeynta dhaqanka Shiinaha.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Be Genius Alaab Qurxineed waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Be Genius Alaab Qurxineed waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Be Genius Alaab Qurxineed waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.