Dragon Year Gift Shaqada Koowaad: Baakidhka Shaaha by Tao Ran is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2024
Dragon Year Gift Shaqada Koowaad: Baakidhka Shaaha
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift Shaqada Koowaad: Baakidhka Shaaha
Qoraalka Buugga: Hadiyadda Sannadka Masduulaha waa naqshad baakidh loogu talagalay shaaha Pu'er, oo loo abuuray inay noqoto hadiyad Iidda Guga ee Shiinaha. Naqshadu waxay ka soo qaadatay masduulaha, oo ah xayawaan barako leh xilligii qadiimiga ah ee khuraafaadka Shiinaha, iyo gobolka buuraleyda ah ee Yunnan, oo ah meesha ay ka soo jeedo shaaha Pu'er. Masduulaha gacanta lagu sawiray oo isticmaalaya farsamada khadka iyo farshaxanka rinjiga ayaa lagu daray calaamad masduulaha oo fudud oo lagu sameeyay barnaamij sawir farsamo. Baakidhka dibadda ee la hoggaansamay ayaa isbarbardhig ka dhigaya qaabka geesinimada leh ee rinjiga khadka ee baakidhka gudaha. Waraaqda cotton-ka ah ee gacanta lagu sameeyay ee ka yimaadda bulshooyinka qowmiyadaha maxalliga ah ayaa lagu daabacay shaashadda daabacaadda, sidaas darteedna qayb kastaa waa mid gaar ah oo aan la mid ahayn kuwa kale.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Dragon Year Gift Shaqada Koowaad: Baakidhka Shaaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Dragon Year Gift Shaqada Koowaad: Baakidhka Shaaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Dragon Year Gift Shaqada Koowaad: Baakidhka Shaaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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