Lacag Xirmooyin · 2024
Jo Chu NAORAI JOCHU
- Abaalmarinta Lacagta ah ee A' Design Award 2024 in Xirmooyin
- CLIENT: Naorai Co., Ltd.
- Estimated Number of Design Views: 18,046
- Verification code 3006792938 · Verify this award
Colors
About Jo Chu NAORAI JOCHU
Naorai waxay abuurtay nooc cusub oo sake ah iyadoo lagu soo maray kululayn la'aan, taasoo u oggolaanaysa dhadhanka sake-ka inuu sii hayo asalkiisa. Si loogu matalo qoto dheeraanta iyo deganaanshaha dhaqanka Jabaaniga, waxaa loo isticmaala "shide" (cirifyadda warqadaha) si ay uga caawiyaan muujinta goob quduus ah. Si loo muujiyo quruxda sake-ka, Nosigner wuxuu raad raacay qaabka baluun biyo ka buuxsanna oo ay abuurto ciribtaanka sare, wuxuuna muujiyay daqiiqada markay dhibcaha biyaha la nadiifiyey hoos u soo dhacaan.
About the Abaalmarinta Lacagta ah ee A' Design Award
Jo Chu NAORAI JOCHU waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Jo Chu NAORAI JOCHU waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Jo Chu NAORAI JOCHU waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
