Eterno Naqshadaynta Calaamadda Ganacsiga by Sunghoon Kim

Eterno Naqshadaynta Calaamadda Ganacsiga by Sunghoon Kim is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2024

Eterno Naqshadaynta Calaamadda Ganacsiga

by Sunghoon Kim

Client: Eterno

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eterno Naqshadaynta Calaamadda Ganacsiga

Wuxuu naqshadeeyay summada Eterno, taas oo hogaaminaysa dhaqanka degenaanshaha sare ee Kuuriya. Si uu u noqdo goobta degenaanshaha ugu horeysa iyo summadda hogaaminaysa dhaqanka degenaanshaha Aasiya oo uu dhisay Rafael Moneo, oo ah naqshadeye dhisme caalami ah, magaalada Cheongdam oo ah tuulo taajir ah oo caanka ah Kuuriya, wuxuu naqshadeeyay summada Eterno isagoo dejiyey jihada summada oo aasaasay falsafadda summada oo ku salaysan shaqooyinka naqshadeynta dhismaha. Iyada oo loo marayo qurux weligeed ah, Eterno waxay doonaysaa joogteyn daboolaysa qiimaha farshaxanimada ee goobta iyo sidoo kale qiimaha waayo-aragnimada wakhtiga.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Eterno Naqshadaynta Calaamadda Ganacsiga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Eterno Naqshadaynta Calaamadda Ganacsiga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Eterno Naqshadaynta Calaamadda Ganacsiga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Dimensions & Packaging: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Tags: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Production Technology: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Design Challenge: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Research: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiration: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Project Duration: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Operation Flow: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Team Members: Creative Director: Kim Sunghoon
Image Credits: Kim Sunghoon