Heu 70th Anniversary Astaanta iyo Nidaamka Aqoonsiga Muuqaalka by Li Tiebin

Heu 70th Anniversary Astaanta iyo Nidaamka Aqoonsiga Muuqaalka by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2024

Heu 70th Anniversary Astaanta iyo Nidaamka Aqoonsiga Muuqaalka

by Li Tiebin

Client: Harbin Engineering University

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Heu 70th Anniversary Astaanta iyo Nidaamka Aqoonsiga Muuqaalka

Naqshadayaanu waxay si guul leh u muujisay taariikhdii horumarinta 70-ka sano ee dugsiga. Iyada oo lagu salaynayo daraasadda xogta iyo baaritaanka xerada dugsiga, waxay si hal-abuur ah u isticmaashay habka loo adeegsado astaamaha dhaqameed si loo sheego xusuusta sheekada. Waxay isku dhaftay waxyaabaha dhaqanka taariikhi ee dugsiga iyo tignoolajiyada cilmi-baarista sayniska. Sawirrada waxaa loo fududeeyay calaamado oo dib loo habaynayay si farriintu u gaarto. Marka lagu daro xariiqo mawjadaysan, waxay abuurtay astaanta 70 oo mudnaan leh, oo xoojinaysa akhriska fudud ee isgaarsiinta naqshadeynta. Waxay u soo bandhigtay adduunka soo-jiidashada gaarka ah ee dugsiga iyo guulaha heerka sare ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Heu 70th Anniversary Astaanta iyo Nidaamka Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Heu 70th Anniversary Astaanta iyo Nidaamka Aqoonsiga Muuqaalka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Heu 70th Anniversary Astaanta iyo Nidaamka Aqoonsiga Muuqaalka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.