T'aom Shaqada Ugu Weyn: Baakadaynta Casiirka Miraha by Binggrae Design Team

T'aom Shaqada Ugu Weyn: Baakadaynta Casiirka Miraha by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

T'aom Shaqada Ugu Weyn: Baakadaynta Casiirka Miraha

by Binggrae Design Team

Client: Binggrae

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About T'aom Shaqada Ugu Weyn: Baakadaynta Casiirka Miraha

Qoraalka Buugga: T'aom waa naqshad baakadeyn loo sameeyay astaan casiir miro qaboojiyaal ah oo laga sameeyay walxo dabiici ah oo keliya. Astaanta (logo) brand-ka waxay isticmaashaa calaamadaha xigashada (quotation marks) sidii mid loogu talagalay midab-ku-darsi, iyadoo sawirrada miraha cusub ay ka soo muuqdaan dhammaan alaabta si loo siiyo jaad midaysan. Baakadaynta waxaa loogu talagalay in lagu yareeyo qashinka. Dabool xariiq ah ayaa beddelaya daboolka aluminium-ka, calaamadda deegaanka (eco label) ayaana si fudud isaga soo bixi karta marka ay biyaha taabato, taasoo caawisa macaamiisha dib-u-warshadaynta (recycling). Xariiga T'aom waxaa ka mid ah dhalooyinka casiirka, sanduuqyada casiirka, iyo ushaha jalaatada ee dhadhanka miraha leh.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

T'aom Shaqada Ugu Weyn: Baakadaynta Casiirka Miraha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. T'aom Shaqada Ugu Weyn: Baakadaynta Casiirka Miraha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. T'aom Shaqada Ugu Weyn: Baakadaynta Casiirka Miraha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae