HLJ Nine And Eighteen Natures of China Baakadeynta Alaabta by Hang Zhou YiJiJ ue Chen

HLJ Nine And Eighteen Natures of China Baakadeynta Alaabta by Hang Zhou YiJiJ ue Chen is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2024

HLJ Nine And Eighteen Natures of China Baakadeynta Alaabta

by Hang Zhou YiJiJ ue Chen

Client: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About HLJ Nine And Eighteen Natures of China Baakadeynta Alaabta

HLJ Nine and Eighteen Natures of China waa taxane baakadeyn ah oo loogu talagalay alaabta caafimaadka oo ku salaysan waxyaabaha laga soo saaro dhirta iyo xayawaanka gobolka Heilongjiang. Baakadeyntu waxay adeegsataa midabo astaan ah, far-qoraal burush dhaqameed iyo qaab garaafeed isku mid ah si loo soo bandhigo qalab kasta oo cayriin ah qaab toos ah oo si fudud loo fahmi karo. Sanduuqyada waxaa laga sameeyay kartoon adag, waxaana lagu dhammaystiray dahaar aan dhalaalayn (matte lamination) iyo naqshad kor u taagan (embossing), kuwaas oo xoojinaya muuqaalka qoraalka iyo garaafyada. Xariiqyo la doortay waxaa lagu daray daabacaad dahab ah (foil stamping). Taxanuhu wuxuu ilaalinayaa aqoonsi muuqaal ah oo la wadaago, isagoo u oggolaanaya alaab kasta inay sii ahaato mid la garan karo.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

HLJ Nine And Eighteen Natures of China Baakadeynta Alaabta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. HLJ Nine And Eighteen Natures of China Baakadeynta Alaabta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. HLJ Nine And Eighteen Natures of China Baakadeynta Alaabta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimensions & Packaging: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Tags: Packaging, Series, health products, nutrition, brand
Production Technology: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Design Challenge: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Research: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiration: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Project Duration: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Operation Flow: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Team Members: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu