Dahab Garaafig · 2024
Summer Palace Tour Naqshadeynta Astaanta Ganacsiga
by YeZhang
- Abaalmarinta Dahabka ah ee A' Design Award 2024 in Garaafig
- CLIENT: Beijing Jiaotong University
- Estimated Number of Design Views: 240,692
- Verification code BE78A83C64 · Verify this award
Colors
About Summer Palace Tour Naqshadeynta Astaanta Ganacsiga
Summer Palace Tour waa naqshad astaan ganacsi oo loo abuuray dalxiis sannad-guuro ah oo lagu qabtay Qasriga Xagaaga ee Beijing. Saddex kooxood oo dhismayaal waaweyn ah ayaa lagu sawiray qaab 2.5D ah, oo daboolaya in ka badan 20 dhisme oo dhaqameed Shiinees ah, iyagoo midabaday madow, guduud iyo cagaar. Naqshadda waxaa lagu dabaqay agabka xayeysiiska, qalabka xafiiska iyo hadiyadaha xusuusta, waxaana lagu daabacay warqad farshaxan oo dahaaran iyo warqad farsamo iyadoo la adeegsanayo daabacaad shaashadeed iyo shaabad dahab ah. Sanduuq warqad farsamo ah ayaa ku jira laba boodhadh (posters), afar furayaal-haye, cajalad dhegta, baqshad iyo buug-xusuus. Booqdayaashu waxay gacanta ku qaadan karaan hidaha beerta.
About the Abaalmarinta Dahabka ah ee A' Design Award
Summer Palace Tour Naqshadeynta Astaanta Ganacsiga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Summer Palace Tour Naqshadeynta Astaanta Ganacsiga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Summer Palace Tour Naqshadeynta Astaanta Ganacsiga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
- Dimensions & Packaging
- Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm - Tags
- Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
- Production Technology
- A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
- Design Challenge
- Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
- Research
- Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture. - Inspiration
- To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
- Project Duration
- The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
- Operation Flow
- The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
- Patents
- This work is all original images not copyrighted.
- Image Credits
- This work is all original images not copyrighted.
