Kurimu Ice Cream Shaqada Ugu Weyn: Baakadhka Ka Baraf-Malabka by Lance Francisco

Kurimu Ice Cream Shaqada Ugu Weyn: Baakadhka Ka Baraf-Malabka by Lance Francisco is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Kurimu Ice Cream Shaqada Ugu Weyn: Baakadhka Ka Baraf-Malabka

by Lance Francisco

Client: Lance Francisco

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Kurimu Ice Cream Shaqada Ugu Weyn: Baakadhka Ka Baraf-Malabka

Qoraalka Buugga: Kurimu waa naqshad baakadhaad loogu talagalay barafka-malabka tayada sare leh ee lagu iibiyo weelasha "pint". Naqshadu waxay ka tarjumaysaa fudud-ahaanshaha Japan-ka, iyadoo dhadhan kasta lagu muujiyo sawir fudud. Waxaa la doortay warqad-karboon adag si loo hubiyo xoogga, sawirradana waxaa lagu abuuray software dhijitaal ah. Daabacaadda "offset" ayaa loo isticmaalay si midabbadu isku mid u ahaadaan, kadibna qaababka hore ee tijaabada ah waa la tijaabiyay si loo hubiyo shaqaynta. Qaabaynta xakamaysan waxay xoojinaysaa in dareenka lagu hayo alaabta iyagoo weli soo bandhigaya macluumaadka lagama maarmaanka ah. Natiijadu waxay taageertaa dabeecadda farsamaqaran ee shaqadu ay ka mid tahay astaanta ganacsiga (brand).

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Kurimu Ice Cream Shaqada Ugu Weyn: Baakadhka Ka Baraf-Malabka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Kurimu Ice Cream Shaqada Ugu Weyn: Baakadhka Ka Baraf-Malabka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Kurimu Ice Cream Shaqada Ugu Weyn: Baakadhka Ka Baraf-Malabka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.